DESCRIPTION: The team developed a multi-layered partnership for Aussie Hair Care, leveraging AwesomenessTV’s massive reach amongst Gen Z girls. The program was anchored in a custom ATV YouTube series, “She’s The B’Auss,” which featured AUSSOME advice on relatable topics (like moving to a new city, dealing with bullies, and starting a career) from real Gen Z influencers (Daniella Perkins, Shany Monroy and the Montoya Twins), all in under 3-minutes flat. Each episode was accompanied by shoppable Instagram stories—driving audiences to purchase the 3-minute miracle product showcased in each video.
