CLIENT: PINK

ROLE: Associate Creative Director, Writer

DESCRIPTION: "GRL PWR: A Day in the Life" is the largest campaign PINK has ever executed with a single partner, as they make a big push to differentiate from their competitors, build awareness, and change perception to more celebratory and supportive for a new class of 18-24 year-old girls. We developed an authentic and meaningful content series for ATV with a leading YT personality and “Dance Moms” alum Chloe Lukasiak. Chloe interviews and highlights the inspiring, relatable, and real-life stories of a diverse group of four exceptional PINK Campus Ambassadors at their respective colleges across the US.

The series lives on the ATV YouTube page as well as the College Reps's IG pages where it was dark posted to increase engagement on each platform. Shoppable IG posts were also up on the PINK and ATV social handles. The content will also be featured in Victoria’s Secret PINK stores around the country.