CLIENT: Sonos & Apple

AGENCY: Weber Shandwick

ROLE: Story Producer

DESCRIPTION: Apple Music was about to launch on Sonos’ home sound system, and the agency was tasked with showing how playing music out loud was a different experience than on headphones. The Music Makes It Home Study tracked families and homes in eight countries around the world, to see what would happen. The results? Unforgettable moments and bonding. My role was following and interacting with the families, utilizing customized technology and tools (e.g. studying biometrics and motion) to create compelling storylines on how music changed their lives.