DESCRIPTION: We developed a multilayered, yearlong partnership for Spotify, focused on Gen Z focused programming. Each month, we developed a branded spot integration within AwesomenessTV’s daily pop culture show, “The Daily Report.” Each integration will be accompanied by custom social that drives followers to the playlists on Spotify.
We cast high-profile Gen Z talent to curate custom Spotify playlists that highlight licensed music across genres and drive viewers to the Spotify app (via YT, IG, and Snap assets). Talent included influencers such as Alex Wassabi, Brent Rivera, Eva Gutowski, Jordyn Jones, and Larray. The first video of our partnership amassed over 565K views on YouTube and 4.58M impressions on social.
